INCREASING PERFORMANCE

THE CHALLENGE

Finding a display partner suitable for one of our clients within SMB, that can deliver a significant volume on relevant KPIs with lower cost than the benchmark.

THE SOLUTION

– The B2B has successfully setup a consolidated real-time business data visualization to identify based on performance the partners with biggest successes on client specific related KPIs.
– The B2B has identified a suitable partner for SMB BU in UK market – Quora and with the real time data visualization playing a key role in performance management, the team was able to generate a very low cost per registration to a contact form (one of client’s main KPI).
– Running the campaign with Quora across 4 quarters and having A/B tests as well as implementing trackers to match different backend settings, user behavior and creatives, has allowed The B2B team to optimize and significantly lower the costs.

THE RESULTS

From the first campaign with the partner (cost per registration $3,8K) The B2B has managed to lower the cost at $53,17 which is 98,6% more efficient than the original results! On top of that, the A/B test, as well as the more than 40 different trackers implemented has brought very useful insights into how the audience prefers to consume media and interact with client’s content on the platform.

98.6% INCREASE OF MEDIA COST EFFICIENCY FOR ONE OF THE MOST IMPORTANT KPIs

+49% Leads
+1,478% Sign-ups for free trial software
INCREASED LEADS VIA HYBRID OF GALLERY ADS, RSA & ETA

LEAD PERFORMANCE

THE CHALLENGE

During the pandemic we have seen the rise of demand and audience expansion. Suddenly our audience had expanded from the traditional business or IT decision maker audience. Our client wanted to be there to support businesses by providing them with a 90-Day free trial of their video conferencing solution. This free trial was open to all businesses as a gesture of support from our client to allow them to pivot to their new environment and show customers the potential of what’s possible with the solution.

THE SOLUTION

– Use of a Hybrid of Gallery Ads, RSA and ETA
– Using an Impression share bid strategy helped us delivering on maximum reach in real-time.
– Google’s detailed demographic “large & commercial audience” and client’s ABM audiences ensure maximum efficiency in reaching the most relevant audience.

THE RESULTS

Our target was to generate 135 free sign-ups, we surpassed this goal by 1,478% by driving 2,143 sign-ups during the campaign from an investment of $44,000 across EMEAR. This represented a decrease in our CPA of 85%!

We also saw this effect on client’s sale, with a 49% increase in leads.

BRAND AWARENESS

THE CHALLENGE

Our automotive client gave us the task of rolling out an aligned awareness campaign globally, including the markets Germany, USA, China and Japan. The brief was to launch all activities in parallel, in a measurable and strategically coordinated manner

THE SOLUTION

– The focus of the preparation was on the very specific target group, which we needed to address not only measurably but also with as little wastage as possible.
– Due to the different markets, the nuances in the respective media consumption and platforms, as well as the commercial hurdles (China), the hub & spoke model paid off.
– In addition to a few print titles, we mainly focused on performance media such as search, social, programmatic and direct buys.

THE RESULTS

This campaign is now repeated annually and is constantly growing to include additional countries (e.g. India and Poland).

Within 6 weeks, we achieved a reach of 177 million with an average frequency of 3.7 in 4 of the world’s largest markets and were able to reduce the bounce rate to below 50%.

PARTNERED WITH 3 GLOBAL CLIENT OFFICES TO STRATEGIZE, PLAN AND EXECUTE A HIGHLY SCALED, HIGH-BUDGETTED CAMPAIGN AS A GLOBAL HUB LEADER