ABOUT US
Who We Are
The B2B is a marketing and media agency with a singular focus: helping B2B companies achieve their business goals through innovative, results-driven solutions. We pride ourselves on understanding the complexities of B2B markets and transforming them into opportunities for sustainable growth.
Our expertise spans across multiple industries, and our approach is built on a deep understanding of what drives success for businesses like yours. We focus on creating impact, whether it’s through innovative media strategies or solutions that align with your unique business needs.
Our Core Beliefs
- Collaboration: The best results come from working closely with our clients to fully understand their challenges and opportunities.
- Adaptability: In a rapidly changing landscape, staying agile and embracing innovation is key.
- Integrity: We are committed to transparency and delivering value in everything we do.
THOMAS BIEDERMANN
Leadership with Vision
With over 20 years of experience in leading B2B media strategies, Thomas Biedermann has become a trusted advisor in the B2B sector. Having successfully managed more than 1,500 campaigns for over 120 clients, his expertise lies in crafting innovative, results-driven approaches that empower businesses to thrive in competitive markets.
As the founder of The B2B, Thomas brings a deep understanding of industry-specific challenges, enabling clients to gain a clear competitive advantage. His leadership sets the tone for a company focused on delivering measurable success and building long-term value.
EXPERIENCE AND INDUSTRY EXPERTISE
Unparalleled B2B Knowledge Across Industries
At The B2B, our expertise spans across key industries, including:
- ITC: Driving innovation and market expansion for technology and communication leaders.
- Manufacturing: Empowering industrial players to optimize marketing strategies and connect with their audiences.
- Finance: Delivering targeted, results-oriented campaigns for financial institutions.
- Media: Partnering with media companies to navigate industry disruptions, enhance audience engagement, and drive growth.
With a proven track record of understanding and addressing complex challenges, we create tailored solutions that generate measurable business outcomes. Our experience ensures your business is not only prepared for today’s demands but ready for tomorrow’s opportunities.
PHILOSOPHY & VISION
Our philosophy is simple: Marketing and sales must work in harmony to deliver optimal results. By aligning strategies across the entire customer journey, we ensure businesses can seamlessly engage, convert, and retain their target audiences.
Our vision extends beyond short-term success. We are committed to building long-term partnerships and creating strategies that empower companies to thrive in an ever-changing market. At The B2B, we don’t just prepare you for today – we set the foundation for your future success.
A LEADER IN B2B MARKETING
The B2B landscape is undergoing rapid transformation, and we are at the forefront of these changes. From embracing Account-Based Experiences (ABX) to leveraging first-party data and AI, we help businesses stay ahead of the curve.
Through thought leadership, insights, and best practices, we guide our clients to navigate the complexities of B2B marketing and emerge as leaders in their industries. For us, it’s not just about adapting to change – it’s about defining the future.
CONNECTED EXPERTS
A Team Built for Excellence
Our team of seasoned B2B professionals brings together expertise from across the globe. Each member has a proven track record of success, contributing to over 5,000 campaigns for 300+ brands.
We work collaboratively to provide solutions that integrate media, content, marketing, sales, and customer success. Together, we ensure that every strategy is tailored, cohesive, and designed to deliver measurable results for our clients.
OUR APPROACH
The Why, The How, The What
The Why: To empower businesses with strategies that drive measurable success and sustainable growth.
The How: By aligning marketing, media, and sales into integrated solutions tailored to each client’s unique needs.
The What: Delivering innovative, performance-driven services that optimize the customer journey and exceed expectations.
