Data Privacy Policy
1. Data Protection at a Glance
General Information
The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data refers to any data that can be used to personally identify you. For detailed information on data protection, please refer to the privacy policy listed below this text.
Data Collection on This Website
Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. The operator’s contact details can be found in the “Notice on the Responsible Party” section of this privacy policy.
How do we collect your data?
Your data is collected when you provide it to us. For example, this could be data you enter in a contact form.
Other data is automatically collected or obtained after your consent when you visit the website through our IT systems. This primarily includes technical data (e.g., web browser, operating system, or time of the page access). This data is collected automatically as soon as you access this website.
What do we use your data for?
Part of the data is collected to ensure the website is provided without errors. Other data may be used to analyze your user behavior. If contracts are concluded or initiated through the website, the data provided will also be used for contract offers, orders, or other inquiries.
What rights do you have regarding your data?
You have the right to receive, free of charge, information about the origin, recipient, and purpose of your stored personal data at any time. You also have the right to request the correction or deletion of this data. If you have given consent for data processing, you can revoke it at any time for the future. Additionally, under certain circumstances, you have the right to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.
For these and other questions about data protection, you can contact us at any time.
Analysis Tools and Third-Party Tools
Your browsing behavior may be statistically analyzed when you visit this website. This is primarily done using so-called analysis programs.
Detailed information about these analysis programs can be found in the privacy policy below.
2. Hosting
We host the content of our website with the following provider:
IONOS
The provider is IONOS SE, Elgendorfer Str. 57, 56410 Montabaur (hereinafter referred to as IONOS). When you visit our website, IONOS collects various log files, including your IP address. For details, please refer to the IONOS privacy policy:
The use of IONOS is based on Article 6(1)(f) GDPR.
We have a legitimate interest in ensuring the most reliable representation of our website. Where consent has been requested, processing is carried out solely on the basis of Article 6(1)(a) GDPR and § 25(1) of the German Telecommunications-Telemedia Data Protection Act (TTDSG), insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g., device fingerprinting) as defined by the TTDSG. Consent can be revoked at any time.
Data Processing Agreement
We have concluded a Data Processing Agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law to ensure that this service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
3. General Notes and Mandatory Information
Data Protection
The operators of this website take the protection of your personal data very seriously. We handle your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.
When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.
We would like to point out that data transmission on the internet (e.g., when communicating via email) can have security gaps. It is not possible to completely protect data from access by third parties.
Notice Regarding the Responsible Party
The responsible party for data processing on this website is:
Thomas Biedermann
Hermann-Hahn-Platz 19
81477 Munich
Phone: +49 171 4938781
Email: t.biedermann(at)the-b2b.com
The responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).
Data Retention Period
Unless a more specific retention period is mentioned in this privacy policy, your personal data will remain with us until the purpose for processing the data no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted, provided we have no other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, the data will be deleted once these reasons no longer apply.
Legal Bases for Data Processing on This Website
If you have given consent for data processing, we process your personal data based on Article 6(1)(a) GDPR or Article 9(2)(a) GDPR if special categories of data under Article 9(1) GDPR are processed. In the case of explicit consent for the transfer of personal data to third countries, data processing is also based on Article 49(1)(a) GDPR. If data is necessary for contract fulfillment or for pre-contractual measures, we process your data based on Article 6(1)(b) GDPR. Additionally, we process your data if it is required to fulfill a legal obligation under Article 6(1)(c) GDPR. Data processing may also be based on our legitimate interest under Article 6(1)(f) GDPR. The relevant legal basis for each case is detailed in this privacy policy.
Recipients of Personal Data
As part of our business activities, we work with various external entities. In some cases, it is necessary to transfer personal data to these external parties. We only share personal data if it is required for contract fulfillment, if we are legally obligated to do so (e.g., transfer of data to tax authorities), if we have a legitimate interest under Article 6(1)(f) GDPR in sharing the data, or if another legal basis permits data sharing. When using data processors, we share personal data of our customers only on the basis of a valid data processing agreement. In cases of joint processing, a joint processing agreement will be concluded.
Revocation of Your Consent to Data Processing
Many data processing operations are only possible with your express consent. You may revoke consent already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)
If the data processing is based on Article 6(1)(e) or (f) GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your affected personal data unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims (objection under Article 21(1) GDPR).
If your personal data is processed for direct marketing purposes, you have the right to object to the processing of your personal data for such marketing at any time; this also applies to profiling insofar as it is related to such direct marketing. If you object, your personal data will no longer be used for direct marketing purposes (objection under Article 21(2) GDPR).
Right to Lodge a Complaint with the Competent Supervisory Authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, particularly in the member state of their habitual residence, place of work, or place of the alleged infringement. This right to lodge a complaint is without prejudice to other administrative or judicial remedies.
Right to Data Portability
You have the right to have data that we process based on your consent or in fulfillment of a contract automatically delivered to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent technically feasible.
Access, Rectification, and Deletion
Within the framework of applicable legal provisions, you have the right to obtain information at any time, free of charge, about your stored personal data, its origin and recipients, and the purpose of the data processing, and, if applicable, a right to correction or deletion of this data. For this, and for further questions about personal data, you can contact us at any time.
Right to Restrict Processing
You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time. The right to restrict processing applies in the following cases:
•If you contest the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
•If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
•If we no longer need your personal data, but you require it for the establishment, exercise, or defense of legal claims, you have the right to request the restriction of processing instead of deletion.
•If you have objected under Article 21(1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, such data—apart from being stored—may only be processed with your consent or for the establishment, exercise, or defense of legal claims or for protecting the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.
SSL or TLS Encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the website operator. An encrypted connection can be recognized by the browser’s address bar changing from “http://” to “https://” and the lock icon appearing in your browser bar.
If SSL or TLS encryption is enabled, the data you transmit to us cannot be read by third parties.
Objection to Advertising Emails
The use of contact data published in the context of the legal notice requirement for sending unsolicited advertising and informational materials is hereby prohibited. The operators of the website expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, for example through spam emails.
4. Data Collection on This Website
Contact Form
If you send inquiries to us via the contact form, the information you provide in the inquiry form, including the contact details you enter, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not share this data without your consent.
The processing of this data is based on Article 6(1)(b) GDPR, if your inquiry is related to the fulfillment of a contract or is necessary for pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries directed to us (Article 6(1)(f) GDPR) or your consent (Article 6(1)(a) GDPR), if this has been requested. Consent can be revoked at any time.
The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions—particularly retention periods—remain unaffected.
Inquiry via Email or Phone
If you contact us by email, phone, or fax, your inquiry, including all personal data (name, inquiry) resulting from it, will be stored and processed for the purpose of handling your request. We do not share this data without your consent.
The processing of this data is based on Article 6(1)(b) GDPR, if your inquiry is related to the fulfillment of a contract or necessary for pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries directed to us (Article 6(1)(f) GDPR) or your consent (Article 6(1)(a) GDPR), if this has been requested. Consent can be revoked at any time.
The data sent by you via contact inquiries remains with us until you request its deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after processing your request). Mandatory legal provisions—particularly statutory retention periods—remain unaffected.
5. Analysis Tools and Advertising
IONOS WebAnalytics
This website uses the analytics services of IONOS WebAnalytics (hereinafter “IONOS”). The provider is 1&1 IONOS SE, Elgendorfer Str. 57, D-56410 Montabaur. As part of the analyses with IONOS, visitor numbers and behaviors (e.g., number of page views, duration of a website visit, bounce rates), visitor sources (i.e., the page the visitor came from), visitor locations, and technical data (browser and operating system versions) can be analyzed. For this purpose, IONOS stores the following data in particular:
•Referrer (previously visited website)
•Requested webpage or file
•Browser type and version
•Operating system used
•Device type used
•Time of access
•IP address in anonymized form (used only to determine the location of the access)
According to IONOS, data collection is fully anonymized, so it cannot be traced back to individual persons. Cookies are not stored by IONOS WebAnalytics.
The storage and analysis of the data are based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in the statistical analysis of user behavior to optimize both its website and advertising. If corresponding consent has been requested, processing will be carried out solely on the basis of Article 6(1)(a) GDPR and § 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s device (e.g., device fingerprinting). Consent can be revoked at any time.
For more information on data collection and processing by IONOS WebAnalytics, please refer to the IONOS privacy policy at the following link:
Data Processing Agreement
We have concluded a Data Processing Agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law to ensure that this service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
WP Statistics
This website uses the analytics tool WP Statistics to statistically evaluate visitor access. The provider is Veronalabs, Tatari 64, 10134, Tallinn, Estonia (Veronalabs).
With WP Statistics, we can analyze how visitors use our website. WP Statistics collects log files (e.g., IP address, referrer, browser type, user location, search engine used) and actions that visitors perform on the website (e.g., clicks and views).
The data collected with WP Statistics is stored exclusively on our server.
The use of this analytics tool is based on Article 6(1)(f) GDPR. We have a legitimate interest in the anonymized analysis of user behavior to optimize both our website and our advertising. If corresponding consent has been requested, processing will be carried out solely on the basis of Article 6(1)(a) GDPR and § 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s device (e.g., device fingerprinting). Consent can be revoked at any time.
IP Anonymization
We use WP Statistics with IP anonymization enabled. This ensures that your IP address is shortened and cannot be directly linked to you.
6. Newsletter
Newsletter Data
If you wish to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and agree to receive the newsletter. Further data is not collected or only collected on a voluntary basis. We use this data exclusively for sending the requested information and do not share it with third parties.
The processing of the data entered in the newsletter registration form is based on your consent (Article 6(1)(a) GDPR). You can revoke your consent to the storage of data, the email address, and their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you provide for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe. Data stored for other purposes (e.g., email addresses for the members’ area) remain unaffected.
After you unsubscribe from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist to prevent future mailings. The data from the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements for sending newsletters (legitimate interest under Article 6(1)(f) GDPR). The storage in the blacklist is indefinite. You can object to the storage if your interests outweigh our legitimate interest.
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